Fashion is no minor matter––it helps define us, reflects what we value, and displays how we wish to appear. Fashion statements send influential messages and Shenova wishes to send a strong one; a message of empowerment. Our purpose is to enable women to dress in a way that promotes their achievements, while also allowing them to present themselves in a dignified way.
Shenova creates high quality, locally made-to-order apparel inspired by women in STEM (Science, Technology, Engineering, and Mathematics). These dynamic and multifaceted women deserve to be noted for their intelligence and accomplishments.
Shenova embodies the solution for women who have struggled with finding appropriate, memorable clothing that also allows them to express their femininity.
Shenova clothing creates fashion statements that serve as invitations to a conversation––a conversation about an interest in STEM.
But above all, Shenova is a brand that celebrates possibility and discovery by women in a field that are changing the world around us.
Holly Renee's "industry chic" design aesthetic is a result of an artist growing up in a family of scientists and engineers. An educational background in fashion, graphic design and illustration laid groundwork for her love of print-focused clothing. She discovered her medium in digital fabric printing, with its endless possibilities that allow the body to be an expressive canvas. She noticed a lack of fun yet sophisticated pieces that could express her enduring love for science. In 2012 Holly launched Shenova on Etsy (the first piece being The Neuroscience Dress.) She loves the idea of empowering women through fashionable pieces that spark meaningful conversations. Her mission is to make Women in STEM the New Rockstars.
All Shenova™ items are digitally printed on fabric in the San Francisco Bay Area, then made by hand by local pattern and sewing artisans. The studio is close to UC Berkeley, so if you're in the area you are free to stop by.
Each design is printed and made to order in California. The digital fabric printing process is amazing and provides a zero-waste print-to order technology. The textile file that is created is printed onto transfer paper, then transferred to the fabric with heat rollers which permanently seals the inks into the fibers.
Meet Mary & Maria, the awesome #womenintech that print my fabrics in Silicon Valley!
The fabric is then individually cut to size, tagged and sewn by my amazing local patternmaker & seamster extraordinaire and shipped out to you!
Digital fabric printing is so exciting because it allows whimsical flexibility, and endless creativity. If you can see it, you can print it (then wear it!) The concept is so great because you can literally take something right off the computer screen and onto your body.
Lots of love and care is put into processing every single item ordered from start to finish!
Holly's clothing was always heavily inspired by space and science, but the idea to translate STEM fields into fashion didn't really manifest until Dr. Erica Warp requested a custom order inspired by her work in neuroscience. When Holly saw her creation worn at Erica's graduation it triggered a long line of STEM inspired clothing. You will find dresses from Science, Technology, Engineering and even Math in the Women in STEM collection. If you have a field you're passionate about, don't hesitate to share your ideas.
With projecting a more powerful message with what we wear, we can challenge the stereotypes! Make yourself memorable and let 'em know what you stand for.
Check out this inspiring TED video about gender stereotyping by Molecular Scientist Ines Pineda- Torra "What Does a Scientist Look Like?"
A Shenova is a true conversation starter, helping you meet others with similar interests and will be sure to get you noticed wherever you go.