"Fashion is no minor matter––it helps define us, reflects what we value, and displays how we wish to appear."
Holly Renee's "industry chic" design aesthetic is a result of an artist growing up in a family of scientists and engineers. An educational background in fashion, graphic design and illustration laid groundwork for her love of print-focused clothing. She discovered her medium in digital fabric printing, with its endless possibilities that allow the body to be an expressive canvas.
She noticed a lack of fun yet sophisticated pieces that could express her enduring love for science. In 2012 Holly launched Shenova on Etsy (the first piece being The Neuroscience Dress.) She loves the idea of empowering women through fashionable pieces that spark meaningful conversations. Her mission is to make Women in STEM the New Rockstars.
All Shenova™ items are digitally printed
The digital fabric printing process provides a zero-waste print-to order technology. The textile file that is created is printed onto transfer paper, then transferred to the fabric with heat rollers which permanently seals the inks into the fibers.
The fabric is then individually cut to size, tagged, sewn and shipped to you!
Digital fabric printing is allows whimsical flexibility, and endless creativity. If you can see it, you can print it (then wear it!)
Holly's clothing was always heavily inspired by space and science, but the idea to translate STEM fields into fashion didn't really manifest until Dr. Erica Warp requested a custom order inspired by her work in neuroscience. When Holly saw her creation worn at Erica's graduation it triggered a long line of STEM inspired clothing. You will find dresses from Science, Technology, Engineering and even Math in the Women in STEM collection. If you have a field you're passionate about, don't hesitate to share your ideas.
Check out this inspiring TED video about gender stereotyping by Molecular Scientist Ines Pineda- Torra "What Does a Scientist Look Like?"
A Shenova is a true conversation starter, helping you meet others with similar interests and will be sure to get you noticed wherever you go.